Archive for February, 2009
8 Steps to producing successful viral marketing campaigns – Step 3
Posted by admin | Filed under Techniques
Viral Ideas
So now we know who we are targeting. We now need to bring all these ideas together and see which campaigns might fit. You should already have a good idea as to the types of media or “vectors” that your target will react to from your research so now you need to consider the [...]
Tags: complex systems, viral marketing, viral marketing campaign, viral marketing campaigns
Viral Marketing and the Music Industry
Posted by admin | Filed under General Commentary, Techniques, Viral Campaigns
Inspired by a question that I answered on LinkedIn I thought I might show examples of how viral marketing has been used well within the music industry. Viral marketing is a great talent launching mechanism if done correctly. It works particularly well for bands and musicians for 2 key reasons
1. Friends trust each others judgment
2. [...]
Tags: fan base, lilly allen, music business, music industry, musical message, nine inch nails, unsigned act, viral marketing
8 Steps to producing successful viral marketing campaigns – Step 2
Posted by admin | Filed under Techniques
Research
So you have some background but wouldn’t it be nice if you could see how your viral is going to pan out after it is released. Well in a way you can by doing good research. You should already have a good understanding as to your target market so use that in conjunction with knowledge [...]
Tags: facebook, research, viral marketing, viral marketing campaign, viral marketing campaigns, virals
The Simpsons
Posted by admin | Filed under Viral Campaigns
The Simpsons new intro is already at 2.7 million views. Just the cult to mainstream status of this TV show insures small releases like this pick up viewers quick
Courtesy of The Viral Blog
Tags: The Simpsons, tv show, viral marketing, viral marketing campaigns
8 Steps to producing successful viral marketing campaigns – Step 1
Posted by admin | Filed under Techniques
Who are you targeting and why?
Before you go forth unto the world of viral marketing you should first have a good idea of exactly who it is that you intend to target. Successful virals are those that carry your message to the people you want to hear it.
A successful viral IS NOT a video that [...]
Tags: asses, viral marketing, viral marketing campaigns, viral messages
The Compelling Viral Campaign
Posted by admin | Filed under General Commentary, Techniques, Viral Campaigns
To day I would like to focus on those virals that compel you to act. These are often the quickest to grow but also to die. They tend to slowly build up momentum but then exponentially explode causing a true viral curve in growth. As an example I am going to use a viral designed [...]
Tags: facebook, paper scissor stone, viral marketing, viral marketing campaign, viral marketing campaigns, virals
John Lennon Change the World
Posted by admin | Filed under Viral Campaigns
Not only a great message but a pretty damn fine viral…over 500k views in a just over a month.
Tags: john lennon, viral marketing, viral marketing campaigns, viral messages
What makes a great viral video, (Part1), Content
Posted by admin | Filed under General Commentary, Techniques
Image via CrunchBase
When most people talk about “viral videos,” they’re usually referring to videos that have traveled all around the internet and been posted on YouTube, MySpace, Google Video, Facebook, Digg, blogs, etc. – videos with millions and millions of views.
In this series of Articles I will look at a number of key features of [...]
Tags: dramatic hamster, ufo haiti, viral marketing campaigns, viral videos, Zemanta
Zemanta – A great viral marketing strategy
Posted by admin | Filed under Viral Campaigns
I have been following a company called Zemanta for a while now.
Zemanta allows bloggers to automatically add content to their blog. It currently runs as a plug in for a number of blogging platforms as well as for FireFox. The mechanics are simple. As I write my blog post the plug in scours various sites [...]
Tags: hotmail, twitter, viral marketing, viral marketing campaigns, Zemanta
Hotmail – The Classic Viral Marketing Success Story
Posted by admin | Filed under Viral Campaigns
An early piece of classic viral marketing
Ok so most know the story of Hotmail. But just to be sure it would be a little remiss of me not to include it here. It is a prime example of how good viral marketing can extremely effectively grow your brand or online service.
So you all know hotmail [...]
Tags: hotmail, twitter, viral marketing, viral marketing campaigns
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