8 Steps to producing successful viral marketing campaigns - Step 1

8 Steps to producing successful viral marketing campaigns – Step 1

Posted by admin | Filed under Techniques

It has had over 15mil views. Is it succesful viral marketing? Not if it doesn't reach your target audience

Who are you targeting and why?

Before you go forth unto the world of viral marketing you should first have a good idea of exactly who it is that you intend to target. Successful virals are those that carry your message to the people you want to hear it.

A successful viral IS NOT a video that gets says millions of hits. It is simple marketing. Unless YOUR message is getting to the people YOU WANT TO HEAR it then it is redundant.

So define your audience. Perhaps start with the following questions

1. What is their Age?
2. Are they Male or female?
3. Are they Knowledgeable about you companies content?
4. Internet savvy or novice?
5. Where are they based?
6. Do they have outside interests, hobbies etc?
7. Do they have unique traits that you can appeal to?

And my 2 favourites

8. What are your audiences desires and goals
9. And what are the frustrations, challenges and problems they face

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