Archive for March, 2009

Extreme Sheep Herding Viral

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Here is a really nice piece of viral marketing. For me it ticks so many boxes. It has the WTF factor it is humorous and now it is receiving media attention outside of the original video. OF course you might ask was the piece done with the BBC just another piece of clever PR. I [...]

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Read more | Comments (View Comments) | Mar 25, 2009

Succesful Viral Advertising Themes – Sex

Posted by admin | Filed under Techniques, Viral Campaigns

Sex
Ok so the oldest trick in the book is to some how sexualise your content. This can be done in a number of ways as you’ll see in the examples below. Done well using sex as a selling tool can rocket your campaign to the viral tipping point quickly. Perhaps you have others I should [...]

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Read more | Comments (View Comments) | Mar 24, 2009

Viral marketing and the BBC (Revisited)

Posted by admin | Filed under Viral Campaigns

I covered the recent experiment by the BBC’s Today program in a previous post. Well they talked about it again today. Has it been a success? In my opinion no.
With a listernship of millions to only have received in the region of 50, 000 views is pretty poor.
A point is made that perhaps the Today [...]

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Read more | Comments (View Comments) | Mar 23, 2009

Viral Influencers

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Creating a good viral marketing campaign is very dependant on your initial seed group. That is to say the first few people that your viral reaches control it’s ongoing destiny. You can move the market in your favour if you are able to identify the “influencers”.
The first way to release a viral is to your [...]

Read more | Comments (View Comments) | Mar 18, 2009

B2B Buzz Marketing ??

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I have had a number of people ask me of late (and a fair few Tweets) asking
can viral marketing work for B2B?
The answer is of course Yes. Absolutely. The misconception here is that the word viral marketing is somehow some underground dirty affair that is only to be tried by quirky or off the wall [...]

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Read more | Comments (View Comments) | Mar 13, 2009

Viral marketing and the BBC

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So viral marketing must be picking up mainstream “approval”. The BBC program Today is running a viral as a little bit of an experiment. It probably won’t mean anything to anyone outside of the UK but hey it’s a bit of fun.
Will it go viral remains to be see. They certainly have an excellent seeding [...]

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Read more | Comments (View Comments) | Mar 11, 2009

Vodafone F1 McLaren Viral

Posted by admin | Filed under Viral Campaigns

Well someone just sent me this viral. I thought I would show it here as for me it is a good example of poor viral well executed.
The video is pretty standard. Slightly geeky guys doing something slightly bizarre and then a twist at the end. For me it doesn’t quite have the OMG or WTF [...]

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Read more | Comments (View Comments) | Mar 10, 2009

8 Steps to producing successful viral marketing campaigns – Step 4

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Build and Seed

Finally you cry. Yep now we can get on with the build. This should all be fairly straight forward. The planning elements of your campaign should lead you to a simple solution and you should have (or at least your techies should ) a good understanding as to your end product.
Test
Once you have [...]

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Read more | Comments (View Comments) | Mar 9, 2009

Viral Marketing Books (1)

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I thought as an irregular feature i might mention some of the books that have shaped my views on viral marketing.
The first is by Seth Godin.
Godin himself states that the content of his book seems obvious. Godin refers to thoughts about permission marketing and ideaviruses, they may sound obvious marketers are still throwing large [...]

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Read more | Comments (View Comments) | Mar 4, 2009

Viral Marketing – Why should you consider it in your marketing mix

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Nothing sells a product service better than recommendation from someone you trust. Advocacy is the route that almost all of us will use when determining so many purchases. Take the example of building a conservatory. You have 2 builders. One is straight from the yellow pages the other has been recommended by your brother. Which [...]

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Read more | Comments (View Comments) | Mar 2, 2009