Archive for April, 2009

Using Facebook in viral campaigns (A tip)

Posted by admin | Filed under Techniques

Read this somewhere but can’t quite remember where.
Facebook pages are a great way to pass on your message. They create another route through which to engage with a target audience. In addition there is a built in network of individuals that can help your page go viral. Once it has you then have a ready [...]

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Read more | Comments (View Comments) | Apr 23, 2009

Samsung Viral Video Puzzle

Posted by admin | Filed under Techniques, Viral Campaigns

Samsung recently launched a campaign that challenges the You Tube Community to solve an onscreen puzzle. The campaign is to launch there Omnia HD phone. Although the puzzle was solved fairly quickly what I like about this campaign is that if you see it you end up watching it a few times trying to figure [...]

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Read more | Comments (View Comments) | Apr 21, 2009

The Viral X Factor

Posted by admin | Filed under General Commentary

Well you have to give it Simon Cowell he knows how to create a media storm. X-Factor, Popstars, Britains got Talent they all are just full of viral content. He couldn’t have built a more scalable, viral system.
Take one show
Fill it with embarrassing, funny, stunning or passionate short clips
Viewers not only watch the show but [...]

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Read more | Comments (View Comments) | Apr 20, 2009

Viral Marketing’s Video Love Affair

Posted by admin | Filed under General Commentary, Techniques, Viral Campaigns

Well I love stats.
Nice bit of research done by emarketer shows some interesting insights into the world of viral marketing. It showed interestingly that microsites were the most popular method used by marketers.
Viral Spend
Some 43% of experienced marketers said they spend between $5,000 and $10,000 on video clips in their viral campaigns, while 49% of [...]

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Read more | Comments (View Comments) | Apr 9, 2009

The Hotelicopter

Posted by admin | Filed under Viral Campaigns

Ahhhh spring is in the air -
Well at least for us in the northern hemisphere – This is a real nice viral campaign. I sayt campaign as it doesn’t just rely on one viral. This is good viral marketing. They have created a buzz around an idea and then backed this up with websites, video [...]

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Read more | Comments (View Comments) | Apr 1, 2009