The X Factor | Viral Curve

The Viral X Factor

Posted by admin | Filed under General Commentary

Well you have to give it Simon Cowell he knows how to create a media storm. X-Factor, Popstars, Britains got Talent they all are just full of viral content. He couldn’t have built a more scalable, viral system.

Take one show

Fill it with embarrassing, funny, stunning or passionate short clips

Viewers not only watch the show but post clips in their millions

Further promoting the show week e on week

Susan Boyle is topping many of the viral charts at the moment

But you’ll propobably remeber similar incidences from previous seasons

Within lies a classic viral t ale though. All of the clips are promoted independent of the show. They have truly gained viral capacity just through word of mouth and individuals passing on these clips. The show is the big winner, (well Simon Cowell does pretty well out of it as well) with hundred of clips promoting itself to millions of viewers

Awesome stuff !!!

UPDATE - really interesting post here http://marketingdonutblog.co.uk/2009/04/20/britain-claims-number-one-viral-video-position/ In short the Susan Boyle vid has gone uber viral with a reported 100m+ views. Staggering