Archive for May, 2009

Viral Marketing Ethics

Posted by admin | Filed under General Commentary, Techniques, Viral Campaigns

In the early, wild west days viral marketers were a pretty hap hazard bunch. The idea that one could engage with those you were advertising to so much that they would be come part of your delivery system was new. The internet made this engagement possible and Web2.0 sites have made this new form of [...]

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Read more | Comments (View Comments) | May 28, 2009

Viral Comments: T-Shirt Amazon top seller

Posted by admin | Filed under General Commentary

There is a T-Shirt on amazon which sales have grown 2300% to become one of their top sellers. This is one of those random viral events that would certainly be difficult to plan.
The T-shirt got a reasonably humourous first review and from then on seems to have picked a little cult following of people leaving [...]

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Read more | Comments (View Comments) | May 22, 2009

Quality, workmanship, time and effort

Posted by admin | Filed under General Commentary, Techniques, Viral Campaigns

Sorry folks I’m away so posts are coming real slow.
BUT.. spotted this
Recent campaign by Royal Philips Electronics to promote the company’s new movie theater-proportioned 21:9 LCD television set. Why do I love this viral.

Well one it is technically difficult. It is a stunning piece of cinematography and as with most short films has a really [...]

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Read more | Comments (View Comments) | May 20, 2009

Flash Mobbing

Posted by admin | Filed under General Commentary, Techniques, Viral Campaigns

Flash mobbing seems to become an increasingly used method of viral advertising. Although to be honest in my view it has quickly lost its appeal. The early users of Flash Mobbing had everything going for them. Effectively a real life WTF. The early flash mobs however (like grand central freeze) weren’t actually advertising anything.
Current attempts [...]

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Read more | Comments (View Comments) | May 7, 2009

Best job in the world (Update)

Posted by admin | Filed under Viral Campaigns

I did mention this campaign recently but thought I would update today.
This has proved an excellent piece of viral marketing by the Queensland tourist board. Essentially they offered up the position of caretaker of the great barrier reef islands as a “Dream Job” to contestants. They had over 34 ,000 entries but more importantly started [...]

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Read more | Comments (View Comments) | May 6, 2009

The WTF viral factor

Posted by admin | Filed under Techniques, Viral Campaigns

I have mentioned this before but thought it needed some highlighting. There are many factors that will increase your ads chances of going viral. We have talked of these before. For me one of the best is the WTF factor, (what the f**k)
It’s a really simple concept. Simply give your viral something that is either [...]

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Read more | Comments (View Comments) | May 4, 2009