Best job in the world (Update)

Posted by admin | Filed under Viral Campaigns

I did mention this campaign recently but thought I would update today.

This has proved an excellent piece of viral marketing by the Queensland tourist board. Essentially they offered up the position of caretaker of the great barrier reef islands as a “Dream Job” to contestants. They had over 34 ,000 entries but more importantly started a media flurry with everyone from the BBC to CNN covering the story.

The campaign couldn’t have gone better. Just type “Best Job In The World” in to a goole news search to view the amount of further coverage it has had.

What I really like about this campaign is the follow up. Essentially further free coverage and press coverage can be gained from both announcing winners (as they did recently) along with updates and ultimately I guess round 2.