PayPal, a great viral example

Posted by admin | Filed under Explanations, Uncategorized, Viral Campaigns

I have been looking around for some nice explanations of viral marketing and came across these old videos by Elon Musk. Check out his Wikipedia entry this guy is seriously not afraid to take on the big issues.

Any ay I like his fairly straight forward info on Viral, (“viral marketing is when on customer sells another without you having to do anything”) and how it worked for PayPal. I had ever really though of PayPal as a viral example but effectively it is even better than Hotmail as an example of real good viral marketing.

I sign up for PayPal and send you cash. You have to sign up for PayPal to receive that cash. Now you are a user and you start sending cash. I guess Ebay must have aided the need for PayPal but just brilliant. They are the virals I love. Those that compel you bring in new users, viewers etc.

The boys over at Freaky robot did something not so long ago. Essentially paper scissor stones but with a soccer / football twist. You want to play great but you must invite your friends in order to have an opponent or the whole game doesn’t work!!

Anyway hear Elon speaking himself

Viral Marketing

Success Through Viral Marketing: PayPal

Tesla’s Elon Musk: A Man Who Knows How To Get Attention (blogs.thecarconnection.com)
SpaceX raising another $60M for private space travel (deals.venturebeat.com)

Share and Enjoy:

Tags: ebay, Elon Musk, hotmail, paper scissor stone, paypal, viral marketing, virals

One Response to “PayPal, a great viral example”

Throwing the viral into the marketing mix | Viral Curve Says:
August 26th, 2009 at 8:18 pm

[...] produt that would be viral itself. This is easier when we’re talking about a digital product (PayPal and Hotmail area really good examples), mas how would it be the case with a physical product? [...]

Viral Curve