Succesful Viral Advertising Themes – Twitter

Posted by Ricardo | Filed under General Commentary

Twitter has been hot topic for months now. So it’s should be no surprise that a video about it, or mocking it would become viral.

A video recently got my attention, and it’s an animation about Twitter. Although it was discovered on March, it’s rise has only happened this month and more and more in the last few days, as you can seen in the graph below:

dif2

If you think further about it, there are other factors that should contribute to things twitter-themed to go viral:

- the user base (at least initially) were mainly people connected to the tech industry and most were (and still) are early adopters, which are usually great power seeders i.e. they are more likely to spread things they like to friends;

- the user base is very big (I think the last numbers I heard were north of 25 million users), which makes for potencially 25 million viewers: this is because people would like to see a video that has as a subject something they’re using – call it narcisism of our part.

- one of the uses of the service – Twitter – is to share stuff: information about what are we doind, sure, but also links for other people to read, watch etc.

So with this many reasons, is there a surprise that a video with Twitter as the mainy topic has become viral?

Well, here is the video I was talking about earlier:

But this is not the only video about Twitter in the last months to go viral. Some time ago, the guys at College Humor put out a video that also became viral, with 850 thousand views now. The same principles or reasons talked about above apply. If you don’t know about it, check it out:

Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • Google
  • Furl
  • StumbleUpon
  • Technorati

Tags: ,

Permalink | Comments (View Comments) | Aug 31, 2009

View Comments to “Succesful Viral Advertising Themes – Twitter”

  1. Going viral: Twitteleh - Twitter for Your Jewish Mother | Viral Curve Says:
    September 18th, 2009 at 5:20 pm

    [...] a jewish angle. Oh and it’s very funny, no wonder it’s going viral (that and the huge Twitter user and fan base). Right now it has about 20.000 views but I have the feeling that number is going [...]

Leave a Reply