Brutal Polar bear viral

Posted by Ricardo | Filed under Viral Campaigns

This video causes some impact (no pun intended). It was made for movement Plane Studid by creative agency Mother, to reduced air travel because of the effects they might have on climate change.

And this leaves an emotional dent (even if slight) on people who watch, and at least at that moment, they really think about the message being passed. And that is the result you would want for a movement like this, have people think about it.

And I’m betting their website, posted at the end of the video, had traffic surge also, as it had 140.000 views on Youtube since Friday, and after seeing a video like this people will want to know more.

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Again, just like yesterday’s post on the “know what’s in your cleaning products” movement, this is yet another example of using viral campaigns not just for companies and brands but also causes and movements.

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