This viral is clean. Or is it?

Posted by Ricardo | Filed under Viral Campaigns

Close to 500.000 views in a week turned this video, made for a group to support the Household Product Labeling Acts, into a viral video.

Found via Wooshii member Phillipe Harewood (thanks!), it’s an example that even an association or movement (or lobby?) – not a company or a brand – can take advantage of viral marketing.

The cause of virality of this video may be the supporting base of the political party of defendors of the bill – the Democratic Party – because they have a lot of power to move people around causes. But also, the video is funny, and that’s fundamental.