Seat belt awareness: Embrace Life campaign is viral

Posted by Ricardo | Filed under Viral Campaigns

This is a powerful video that has been spreading over the web for almost a month now, and has almost 2 million views.

It’s from the Sussex Safer Roads Partnership in the UK to motivate people to wear the seat belt and it’s really well made. All seems to fit really well together, from the music to the acting, the slo-mo, great filmmaking all in all.

Goes to show again that viral marketing isn’t just for private companies – public institutions with important social agendas can benefit as much.

Take a look:

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And we’ve seen other public services form the UK use viral before. Remember the shocking SMS while driving video? From the Gwent Police and Tredegar Comprehensive School in Wales, and had 3.5 million views in 8 months!

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