The Old Spice ad is viral, as is its making of
Posted by Ricardo | Filed under Viral Campaigns
Nowadays when companies plan to do an ad on TV, they have to be thinking about it’s afterlife on the web and on the viral circuit. If they do so, they will be extend the ad’s life and get more for the money they spent – and more importantly go to where their target audience might be.
This is what has been happening for a lot superbowl ads, and the Old Spice one is another great example.
It’s going viral because of the acting, the brilliance of the filmmaking, being funny and for leaving the viewers wondering what happened the first time they see it. If you don’t believe it and never seen it before, check it out the 30 second spot:
And a sort of making-of of the piece was put on Youtube and it’s got more than 100.000 views in a 10 day period.
It’s an interview with the creators of the ad where they explain how it was done, 19 minutes long but worth seeing for the more curious out there.
And as a bonus, here is the 15 second ad they talk about:
Tags: ad, making of, old spice, superbowl, viral video
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July 2nd, 2010 at 10:58 am
[...] Posted by Ricardo | Filed under Viral Campaigns Remember that awesome Old Spice ad – The Man Your Man Could Smell Like? [...]
July 2nd, 2010 at 10:26 pm
[...] Remember that awesome Old Spice ad – The Man Your Man Could Smell Like? [...]
July 14th, 2010 at 11:44 pm
[...] vez que lo enganchas lo dejas. En estos meses ha dado muchísimo que hablar por su condición de hit viral inmediato, en parte gracias a Isaiah Mustafa, el actor con más charm de la historia de la [...]
July 15th, 2010 at 1:52 am
[...] vez que lo enganchas lo dejas. En estos meses ha dado muchísimo que hablar por su condición de hit viral inmediato, en parte gracias a Isaiah Mustafa, el actor con más charm de la historia de la [...]
July 15th, 2010 at 2:53 pm
[...] vez que lo enganchas lo dejas. En estos meses ha dado muchísimo que hablar por su condición de hit viral inmediato, en parte gracias a Isaiah Mustafa, el actor con más charm de la historia de la [...]
July 15th, 2010 at 6:08 pm
[...] vez que lo enganchas lo dejas. En estos meses ha dado muchísimo que hablar por su condición de hit viral inmediato, en parte gracias a Isaiah Mustafa, el actor con más charm de la historia de la [...]
July 20th, 2010 at 1:33 pm
[...] on from the success of February’s more traditional television advertising campaigns, the face of Old Spice – actor Isaiah Mustafa – is back with a more [...]