Viral weirdness: Pajama Jeans

Posted by Ricardo | Filed under viral weirdness

A few months ago there was a viral video about these pants that had drawings on the back, making them move like “animation” as you walked. They’re called Winkers.

That was a bit weird, and it got viral fast: it has now 770.000 views since the end of June. Did that help sell the pants? We don’t know, but it sure did help get the word out on their product.

If you by any chance missed it, let us show it to you:

Today, there’s a video making the rounds that has a similar feel (and also like the Snuggie). It’s a bit weird, yeah, but like the Snuggie and the Winkers, it’s a niche product that will find its audience, and going viral will certainly help find it.

On Youtube since yesterday and with 15.000 views already.

Although this videos probably weren’t meant to be weird or viral on purpose, it shows us that weird stuff has the potential to be viral more than anything else, and are videos that people want to share.

And for your, is it this just entertainment or would you want or use any of those two examples?

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