Archive for the ‘Explanations’ Category
How To Make Viral Videos
Posted by Ricardo | Filed under Explanations, General Commentary
There are a few new videos going viral today but most have to do with Twilight cast appearances at the BAFTAs, nothing much interesting.
So I though to post this really good video with great tips on how to make a viral video done by Wooshii members Whirled Creative. Now, this video is pretty old if [...]
Tags: how to, tips, viral video, whirled creative
Toshiba’s Space Chair: the making of
Posted by Ricardo | Filed under Explanations, General Commentary, Techniques, Viral Campaigns
Earlier today we asked you if this new Toshiba ad would be viral or not.
And the answer seems to be: yes! Right now, 13.000 views but the number will probably go a lot higher (no pun intended!).
So we found out this cool making of video of the ad and like other making of’s of great viral [...]
Tags: chair, making of, space, toshiba, viral campaign, viral marketing, viral video
Top 5 Epic Fails of Social Media
Posted by Ricardo | Filed under Explanations, General Commentary, Techniques
Found this cool presentation about the Top 5 Epic Fails of Social Media by Hermione Way of Techfluff.tv.
It really shows a company should be aware and embrace Social Media. And experiment with it, but be carefull to what might come out of their efforts.
Top 5 EpicFails of Social Media
View more documents from hermioneway.
Nice sum up. [...]
Tags: epic, fails, social media, top 5
Brands are in the blogosphere
Posted by evelina | Filed under Explanations
Here we have two presentations showing some very interesting facts about the current situation of the blogosphere.
Did you have an idea that 73% of all bloggers use Twitter? Simply because this is one of the ways to promote their (mostly boring) blogs.
Or that successesfulness of the blog is usually measured in unique visitors and page [...]
Tags: blogosphere, brands, social media, twitter
Word-of-Mouth and Branding for Businesses
Posted by evelina | Filed under Explanations
First of all, what does “word of mouth” exactly mean? It’s dead simple. Just look at it etymologically (don’t tell me you don’t know the meaning of that word – in that case, use “Google” or simply leave the site and go to play somewhere else).
So, this is a reference to the passing information from [...]
Tags: branding, Pam and Steve Brossman, word of mouth
The rules of viral marketing – nothing is guaranteed to go viral
Posted by evelina | Filed under Explanations
Maybe this book is nothing new to most of you, but I just accidentally found it today, so I thought i would share.
You can download the whole e-book from HERE.
Tags: marketing books, viral marketing
Top 6 Viral Hoaxes
Posted by admin | Filed under Explanations, Techniques, Uncategorized, Viral Campaigns
There has been plenty of viral hoax’s doing the rounds over the years. A good hoax well done has the viewer thinking WTF along with is this a hoax or not. This stimulates debate and consequently positive engagement with your audience and brand, (as long as you are being careful to keep within ethical practise). [...]
Tags: ethical practise, hoaxes, popcorn, viral hoaxes, viral maketing, virals, wtf
PayPal, a great viral example
Posted by admin | Filed under Explanations, Uncategorized, Viral Campaigns
I have been looking around for some nice explanations of viral marketing and came across these old videos by Elon Musk. Check out his Wikipedia entry this guy is seriously not afraid to take on the big issues.
Any ay I like his fairly straight forward info on Viral, (“viral marketing is when on customer sells [...]
Tags: ebay, Elon Musk, hotmail, paper scissor stone, paypal, viral marketing, virals
The OMG factor in viral marketing
Posted by admin | Filed under Explanations, General Commentary, Techniques
This is bit of difficult area to cover. Personally I find virals in this category generally pretty distasteful … but hey I‘ve got to really cover all bases.
So the OMG (or Oh My God) viral plays to our some of our deepest emotional responses. They tend to focus on things that disgust or revolt us [...]
Tags: disgust, emotional responses, omg, revolt, viral marketing, viral marketing campaigns, virals
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