This was at Techcrunch at the end of last week, it’s a great presentation from Buzzfeed CEO Jonah Peretti, full of good insights and advice, plus some great examples.

Here you have it, both in video form and later the slides only.

Check it out:

And now the actual presentation slides:

Jonah Peretti Viral Meetup Talk

There are a few new videos going viral today but most have to do with Twilight cast appearances at the BAFTAs, nothing much interesting.

So I though to post this really good video with great tips on how to make a viral video done by Wooshii members Whirled Creative. Now, this video is pretty old if thought in terms of viral content (it’s from 2008), but its tips still apply.

And, as a self-fulfilling prophecy, it became viral itself, now with 1.5 million views since it was uploaded.

It’s really worth seeing, so check it out after the jump:

Viral Marketing powered by Wooshii.com

Earlier today we asked you if this new Toshiba ad would be viral or not.

And the answer seems to be: yes! Right now, 13.000 views but the number will probably go a lot higher (no pun intended!).

So we found out this cool making of video of the ad and like other making of’s of great viral videos, this too is truly great.

Take a look after the break:

Found this cool presentation about the Top 5 Epic Fails of Social Media by Hermione Way of Techfluff.tv.

It really shows a company should be aware and embrace Social Media. And experiment with it, but be carefull to what might come out of their efforts.

Nice sum up. Any other fails you remember?

Here we have two presentations showing some very interesting facts about the current situation of the blogosphere.

Did you have an idea that 73% of all bloggers use Twitter? Simply because this is one of the ways to promote their (mostly boring) blogs.

Or that successesfulness of the blog is usually measured in unique visitors and page views? Well, that one’s pretty clear.

Also, I learned that 70% of bloggers blog about brands and… more and more bloggers are planning to publish a book someday… Ha ha. Good luck.

First of all, what does “word of mouth” exactly mean? It’s dead simple. Just look at it etymologically (don’t tell me you don’t know the meaning of that word – in that case, use “Google” or simply leave the site and go to play somewhere else).

So, this is a reference to the passing information from person to person. It is done orally, using your mouth and words going from that mouth to another person’s ear. See, I told you, simple stuff. It’s not supposed to be a “face-to-face” communication. Using telephones, e-mails, text messages etc. is also allowed (and advised).

Fortunately, the meaning of “branding” is brilliantly explained by some funny woman who calls herself a “marketing queen” in the video below. Really great material and understandable content of the video. An awful track in the beginning, though.

And remember, “nobody is in business for fun, but that does not mean there cannot be fun in business”.

Maybe this book is nothing new to most of you, but I just accidentally found it today, so I thought i would share.

You can download the whole e-book from HERE.

There has been plenty of viral hoax’s doing the rounds over the years. A good hoax well done has the viewer thinking WTF along with is this a hoax or not. This stimulates debate and consequently positive engagement with your audience and brand, (as long as you are being careful to keep within ethical practise). I‘ve put together a list of 5 of my favourites. Feel free to add links to yours in the comments

LED SHEEP – Gained well over 8mil views on one YouTube upload. How many in total I don’t know but either way it was an enormous success

BIKE HERO – Promotion of guitar hero. Over 2mil views today on YouTube alone

POPCORN WITH MOBILE – This turned out to be a hoax. The original is hard to find and is it was removed from many sites but there are now many copy cat virals out there. Originally I believe it was an ad for bluetooth head kits

These Guys Make Popcorn with Their Cell Phones (Hoax) – Funny bloopers R us

OFFICE GUY GOES CRAZY -This turned out to be a fake, an ad in the end for a universal pictures film. Unfortunately (good as it was) it broke all the rules of producing ethical virals i.e. it is never made clear this is an ad. A shame seeing as it was number one of all the viral charts for so long

URBAN ATTACK – In a similar vain to the LED sheep. Although obviously staged it has racked up over 2mil views on YouTube alone. Good stuff

BRUNO – Currently spreading like wild fire – Turns out this is an ad for Microsoft but great all the same, (thanks to acurvaviral.com for the heads up)

UPDATE – Ok so these are probably my favourites. I missed a whopper

I have been looking around for some nice explanations of viral marketing and came across these old videos by Elon Musk. Check out his Wikipedia entry this guy is seriously not afraid to take on the big issues.

Any ay I like his fairly straight forward info on Viral, (“viral marketing is when on customer sells another without you having to do anything”) and how it worked for PayPal. I had ever really though of PayPal as a viral example but effectively it is even better than Hotmail as an example of real good viral marketing.

I sign up for PayPal and send you cash. You have to sign up for PayPal to receive that cash. Now you are a user and you start sending cash. I guess Ebay must have aided the need for PayPal but just brilliant. They are the virals I love. Those that compel you bring in new users, viewers etc.

The boys over at Freaky robot did something not so long ago. Essentially paper scissor stones but with a soccer / football twist. You want to play great but you must invite your friends in order to have an opponent or the whole game doesn’t work!!

Anyway hear Elon speaking himself

Related articles by Zemanta

• Tesla’s Elon Musk: A Man Who Knows How To Get Attention (blogs.thecarconnection.com)
• SpaceX raising another $60M for private space travel (deals.venturebeat.com)

This is bit of difficult area to cover. Personally I find virals in this category generally pretty distasteful … but hey I‘ve got to really cover all bases.

So the OMG (or Oh My God) viral plays to our some of our deepest emotional responses. They tend to focus on things that disgust or revolt us or that just plain don’t fit into every day life. It may simply be something that we don’t understand or that we find disturbing. The big problem with virals of this nature is that they tend to be offensive. So apart from being completely morally wrong, (and of course against the WOMMA code) trying to link them into a viral that actually sells a product or service could be difficult.

There are of course some exceptions. These tend to revolve around some stunning piece of skill or plain stupidity. They still appeal to the same emotion of astonishment but manage to use skill to impress their message. DC kind of do it with the video below. It’s pretty impressive

More typically you can see from the other example below why they might go viral but would you want to be associated with them

… ok ok you get the idea