Archive for the ‘Techniques’ Category
Musical viral: Truckers Delight
Posted by Ricardo | Filed under General Commentary, Techniques, Viral Campaigns
(Attention: contains some graphic imagery – NSFW toons)
Viral marketing and particularly viral videos are getting part of the marketing strategy of some music bands, and when the videos are good, it works.
We’ve seen that happen with Weezer recently, Kasabyan, but also not so known band Hadouken.
And now yesterday this music video for band Flairs started [...]
Tags: flairs, Jérémie Perin, music video, truckers delight, viral marketing, viral video
Toshiba’s Space Chair: the making of
Posted by Ricardo | Filed under Explanations, General Commentary, Techniques, Viral Campaigns
Earlier today we asked you if this new Toshiba ad would be viral or not.
And the answer seems to be: yes! Right now, 13.000 views but the number will probably go a lot higher (no pun intended!).
So we found out this cool making of video of the ad and like other making of’s of great viral [...]
Tags: chair, making of, space, toshiba, viral campaign, viral marketing, viral video
Stunts and Virals – part II
Posted by Ricardo | Filed under General Commentary, Techniques
Crazy stunts do go viral.
The video on this post has been around for a month, but now has hit the top viral video charts again, standing now at the 5th place as most shared video.
It’s from gymnast/acrobat/artist Oli Lemieux from the Cirque du Soleil, prepping their next show on a trampoline wall. And it’s really [...]
Tags: cirque du soleil, dralion, Oli Lemieux, stunt, trampoline, viral video, wall
Kanye, Charlie, and Auto-tune
Posted by Ricardo | Filed under General Commentary, Techniques
The latest viral video to use auto-tune to comedic effects is one that mashes-up cleverly several bits of previous viral videos, like Kanye West on the VMA’s, Charlie bitting his brother, and Balloon boy. And all that auto-tuned to a song.
It is now the second most shared video internationally.
We’ve posted before how auto-tuning something not meant [...]
Tags: auto-tune, balloon boy, charlie, kanye west, viral video
2012 for Dummies
Posted by Ricardo | Filed under General Commentary, Techniques, Viral Campaigns
As we’re on the subject, let’s see something else about the movie 2012.
– Attention: might contain slight spoilers for those who didn’t see the movie yet –
There’s a scene in the movie where Woody Harrelson’s character (a nutty conspiracy guy) shows John Cusack’s character a video he says proudly he made himself, about what he [...]
Tags: 2012, animation, dummies, john cusack, spoof, woody harrelson
Samsung’s Hardest hockey shot ever!
Posted by Ricardo | Filed under Techniques, Viral Campaigns
This is a video from Samsung for their Mobile Explorer’s initiative and it’s one of those videos that is meant to make you ask yourself if it’s real or not.
With that, in trying to figure it out:
- you’ll see it more times (repeat viewing)
- wich will make the number of views go up
- then you’ll [...]
Tags: curling, hockey, samsung, shot, viral video
Top 5 Epic Fails of Social Media
Posted by Ricardo | Filed under Explanations, General Commentary, Techniques
Found this cool presentation about the Top 5 Epic Fails of Social Media by Hermione Way of Techfluff.tv.
It really shows a company should be aware and embrace Social Media. And experiment with it, but be carefull to what might come out of their efforts.
Top 5 EpicFails of Social Media
View more documents from hermioneway.
Nice sum up. [...]
Tags: epic, fails, social media, top 5
Rube Goldberg machines as Virals
Posted by Ricardo | Filed under General Commentary, Techniques
This post isn’t some clever analogy on Viral Marketing as Rube Goldberg machines (overengineered devices with a simple purpose, with chain reaction). Although if you think about, one could argue that sometimes in viral marketing you go to great lengths to produce a video and then seed it, just to have a result that also could [...]
Tags: bluetooth, japanese, mythbusters, RFID, rube goldberg machine, viral marketing, viral videos, wireless
Essential elements of viral video success
Posted by Ricardo | Filed under Techniques
Found out about the existence of this video via Twitter. It’s an interview by Martin Lindstrom (author of Buyology) to the London agency GoViral.
It’s an AdAge video, where Mads Holmen talks about three main points on viral videos… but I won’t spoil it for you, it’s better you watch for your herself:
No need to write anything [...]
Tags: AdAge, GoViral, Martin Lindstrom, strategy, sucess, viral video
Hootsuite – a great viral strategy
Posted by Ricardo | Filed under Techniques, Viral Campaigns
Hootsuite is a professional twitter client that allows you to track statistics, manage a team workflow and have control over your brand.
And it just went from version 1.0 to 2.0, with a bunch of new features. And what did you have to do to update? Download directly? No. Buy? No! You had to tweet this: “I upgraded [...]
Tags: Hootsuite, twitter, twitter app, twitter client, viral marketing
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