Archive for the ‘Uncategorized’ Category

What is Tarp Surfing?

Posted by Ricardo | Filed under Uncategorized

First of all sorry for those of you who visited the blog in the past three days, we’ve had some server problems but it’s all fixed now and we’re back to business.
And we’re back with one of those cool, really fun videos that shows you something you (probably) never seen before.
Tarp Surfing, as you’ll see, [...]

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Read more | Comments (View Comments) | Jul 23, 2010

The Weezer Snuggie is viral

Posted by Ricardo | Filed under Uncategorized

The latest top viral video is by band Weezer, doing a spoof infomercial about the ridiculous product that is Snuggie (sleeved blanket). To promoter their album, obviously.
It has an impressive count of 604.000 views on Youtube in a little over 24 hours. And this is good for both the band and the brand that makes [...]

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Read more | Comments (View Comments) | Nov 4, 2009

Viral drunkness

Posted by Ricardo | Filed under Uncategorized

This video is few days old and since then has gathered 1.8 million views. Impressive.
As the name of the video indicates, this might be the “drunkest guy ever” and the best/worst part is the clock on the video shows 10 a.m.! And the guy actually goes to buy more beer.

Now, could a viral like this [...]

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Read more | Comments (View Comments) | Oct 19, 2009

Lost – the viral posters (part 2)

Posted by Ricardo | Filed under Uncategorized

A few weeks ago we posted some posters of one of Lost’s viral initiatives: 16 posters commissioned to 16 different artists, one per week.
As a few weeks have passed since, we’ll post now some more posters that have come out.
We start with one by artist Eric Tan, titled “The Crash”. These are limited editions of [...]

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Read more | Comments (View Comments) | Oct 9, 2009

Hoaxes and Michael Jackson

Posted by Ricardo | Filed under Uncategorized

Some weeks ago we posted about viral hoaxes and about how Michael Jackson was a hot viral property.
But what you get when you mix that two together? You get the following video, which is barely a week old and has gathered more than 1.1 million views and 4358 commentaries on Youtube.

CNN is reporting the video [...]

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Read more | Comments (View Comments) | Sep 1, 2009

Fake iPhone Commercial Goes Viral

Posted by evelina | Filed under Uncategorized

Whatever it is that is in some silly way related to our beloved brand “Apple” always gets the attention of all the internet users. The same thing happened with the FAKE iPhone commercial, which was already viewed 354,275 times. I think I will also use the name of the brand, if I ever need some [...]

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Read more | Comments (View Comments) | Aug 30, 2009

Top 6 Viral Hoaxes

Posted by admin | Filed under Explanations, Techniques, Uncategorized, Viral Campaigns

There has been plenty of viral hoax’s doing the rounds over the years. A good hoax well done has the viewer thinking WTF along with is this a hoax or not. This stimulates debate and consequently positive engagement with your audience and brand, (as long as you are being careful to keep within ethical practise). [...]

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Read more | Comments (View Comments) | Aug 7, 2009

Viral Marketing Books (2)

Posted by admin | Filed under General Commentary, Uncategorized, Viral Campaigns

Creating Customer Evanglalists
Quote from an amazoin review – “Is this a book about marketing? Or about customer relations? Or about sales? Or about organizational growth? And now the correct answer: all of the above.”
I love this book. They have gathered together a whole buch of info from a huge variety of sources including Guy Kawasaki [...]

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Read more | Comments (View Comments) | Aug 4, 2009

PayPal, a great viral example

Posted by admin | Filed under Explanations, Uncategorized, Viral Campaigns

I have been looking around for some nice explanations of viral marketing and came across these old videos by Elon Musk. Check out his Wikipedia entry this guy is seriously not afraid to take on the big issues.
Any ay I like his fairly straight forward info on Viral, (“viral marketing is when on customer sells [...]

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Read more | Comments (View Comments) | Jul 6, 2009

Brilliant amateurs, webcams and post-it notes

Posted by admin | Filed under General Commentary, Techniques, Uncategorized, Viral Campaigns

This is both a plug and a post. Take a look at the video below. This is topping many of the viral video charts now and is a brilliant piece of production. I love it for 2 reasons
1. It has that OMG (Oh My God) factor. You can see the amount of time and effort [...]

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Read more | Comments (View Comments) | Jun 16, 2009

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