Since the iPhone 4 got out with its HD shooting capabilities, we’ve seen some music videos coming out using the tool.

Now, there’s music video going viral that didn’t use the iPad for the shooting, but uses the gadgets extensively as musical instruments, resulting in a very cool video.

It’s got over 100.000 views since it’s on Youtube for a week now.

Take a look:

First of all sorry for those of you who visited the blog in the past three days, we’ve had some server problems but it’s all fixed now and we’re back to business.

And we’re back with one of those cool, really fun videos that shows you something you (probably) never seen before.

Tarp Surfing, as you’ll see, involves simulating a wave with a tarp, while skateboarding. And this video is shot as if it really was surfing, and images that come out of it are great looking!

With 600.000 views in just 4 days, this video from Ruse Entertainment is fast becoming a viral hit.

Check it out:

The latest top viral video is by band Weezer, doing a spoof infomercial about the ridiculous product that is Snuggie (sleeved blanket). To promoter their album, obviously.

It has an impressive count of 604.000 views on Youtube in a little over 24 hours. And this is good for both the band and the brand that makes this sleeved blankets.

It’s not the first time Weezer experimented with viral video: in 2008 they had a huge one with 20 million views on Youtube, that was  just filled with viral video memes/characters – “Porks and Beans”. Unfortunately it doens’t allow us to embed there, so I’ll post a link at the bottom of this post.

But now, get ready for the Snuggie:

Also check out the Weezer 2008 viral video Pork and Beans.

PS: The Snuggie is an actual product!

This video is few days old and since then has gathered 1.8 million views. Impressive.

As the name of the video indicates, this might be the “drunkest guy ever” and the best/worst part is the clock on the video shows 10 a.m.! And the guy actually goes to buy more beer.

Now, could a viral like this be used to promote a brand, and if so, a brand of what kind?

A few weeks ago we posted some posters of one of Lost’s viral initiatives: 16 posters commissioned to 16 different artists, one per week.

As a few weeks have passed since, we’ll post now some more posters that have come out.

We start with one by artist Eric Tan, titled “The Crash”. These are limited editions of 300 copies, and this one is soldout.

Another one, from Leia Bell, called “The Love Triangle”.

Next we have Jason Munn with “The 4-toed statue”.

Ken Taylor did this beautiful painting of “The Smoke Monster”.

End to end this series (for now), we have Kevin Tong with the poster “The Hatch”.

There are still a few left who will come out in the next few weeks, but anyway the show’s 6th season is getting closer!

Some weeks ago we posted about viral hoaxes and about how Michael Jackson was a hot viral property.

But what you get when you mix that two together? You get the following video, which is barely a week old and has gathered more than 1.1 million views and 4358 commentaries on Youtube.

CNN is reporting the video was created by a german tv station RTL has an “experiment“, to show how it is easy to spread rumors online.

It also reports that another video showing inconsistencies also got 329 thousand views.

Well, this proves (again) that Michael Jackson still is a hot viral property and that hoaxes also have a greater chance of becoming viral.

Whatever it is that is in some silly way related to our beloved brand “Apple” always gets the attention of all the internet users. The same thing happened with the FAKE iPhone commercial, which was already viewed 354,275 times. I think I will also use the name of the brand, if I ever need some of my stuff to go viral.

There has been plenty of viral hoax’s doing the rounds over the years. A good hoax well done has the viewer thinking WTF along with is this a hoax or not. This stimulates debate and consequently positive engagement with your audience and brand, (as long as you are being careful to keep within ethical practise). I‘ve put together a list of 5 of my favourites. Feel free to add links to yours in the comments

LED SHEEP – Gained well over 8mil views on one YouTube upload. How many in total I don’t know but either way it was an enormous success

BIKE HERO – Promotion of guitar hero. Over 2mil views today on YouTube alone

POPCORN WITH MOBILE – This turned out to be a hoax. The original is hard to find and is it was removed from many sites but there are now many copy cat virals out there. Originally I believe it was an ad for bluetooth head kits

These Guys Make Popcorn with Their Cell Phones (Hoax) – Funny bloopers R us

OFFICE GUY GOES CRAZY -This turned out to be a fake, an ad in the end for a universal pictures film. Unfortunately (good as it was) it broke all the rules of producing ethical virals i.e. it is never made clear this is an ad. A shame seeing as it was number one of all the viral charts for so long

URBAN ATTACK – In a similar vain to the LED sheep. Although obviously staged it has racked up over 2mil views on YouTube alone. Good stuff

BRUNO – Currently spreading like wild fire – Turns out this is an ad for Microsoft but great all the same, (thanks to acurvaviral.com for the heads up)

UPDATE – Ok so these are probably my favourites. I missed a whopper

Creating Customer Evanglalists

Quote from an amazoin review – “Is this a book about marketing? Or about customer relations? Or about sales? Or about organizational growth? And now the correct answer: all of the above.”

I love this book. They have gathered together a whole buch of info from a huge variety of sources including Guy Kawasaki (who wrote the Foreword) as well as Emanuel Rosen, Richard Dawkins, Seth Godin, Joseph Pine and James Gilmore, Richard Cross and Janet Smith, and Philip Kotler.

However, McConnell and Huba have done an awesome job formulating and then presenting their own cohesive, comprehensive, and cost-effective strategies by which to create “customer evangelists” who (in effect) become “a volunteer sales force.”

Just within the book’s first five (of 16) chapters, McConnell and Huba answer questions such as these:

1. What are the attributes of customer evangelists?

2. What are the six tenets of customer evangelism?

3. Why are customer evangelists the ultimate salespeople”?

4. How to begin the process of creating customer evangelists?

5. What is “Customer Plus-Delta” and what are its “ten golden rules”?

6. What must any organization do to achieve its own Customer Plus-Delta?

7. What are the five key lessons to be learned from Napster?

8. What are the five myths and realities about buzz?

9. Why is a meme so important?

10. Which helpful hints will help any organization to create its own meme?

I have been looking around for some nice explanations of viral marketing and came across these old videos by Elon Musk. Check out his Wikipedia entry this guy is seriously not afraid to take on the big issues.

Any ay I like his fairly straight forward info on Viral, (“viral marketing is when on customer sells another without you having to do anything”) and how it worked for PayPal. I had ever really though of PayPal as a viral example but effectively it is even better than Hotmail as an example of real good viral marketing.

I sign up for PayPal and send you cash. You have to sign up for PayPal to receive that cash. Now you are a user and you start sending cash. I guess Ebay must have aided the need for PayPal but just brilliant. They are the virals I love. Those that compel you bring in new users, viewers etc.

The boys over at Freaky robot did something not so long ago. Essentially paper scissor stones but with a soccer / football twist. You want to play great but you must invite your friends in order to have an opponent or the whole game doesn’t work!!

Anyway hear Elon speaking himself

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