Honda Australia just came out a few days ago with 4 videos promoting the new Honda Jazz.

While one of those videos has reached the 20th position in the most shared videos on Twitter yesterday, all four of them still have very few views and are bound to be further discovered and spread virally in the coming days.

The theme is how much something can you pack in a Jazz, and they’re all hilarious and very well made.

We’ll start with the first one going viral, How Much Hipsters Can you Pack In A Jazz?

This one got 4.422 views.

Let’s continue with How Much Ninja Can you Pack In A Jazz?

1.136 views.

The next one deals with How Much Rap Can you Pack In A Jazz?

4.691 views.

And finally, How Much Massive Can you Pack In A Jazz?

1.917 views.

Cool huh? All in all a great video campaign and we’re looking forward to see if they will in fact be viral and the numbers they’ll get.

The Old Spice campaign last week was one of the best social media and viral campaigns ever.

Not only the ammount of videos, views and exposure to the brand, but people loved it so much that they also made related creative pieces, which are also really good (and also going viral).

One of the best is the next video, done for the Harold B. Lee Library, and which got more than 1 million views in a just 4 days.

Another cool video is a remix into a song of some of the video responses, by Mike Relm.

It got 350.000 views in 4 days also.

Finally, it’s not a video but a site.

It’s something made by a group of fans who transformed this next video…:

Into a full functional site – http://oldspicevoicemail.com/ – where you can make your own voice mail with the Old Spice Guy!

All in all, an absolutely brilliant campaign that, with the videos and user-generated content related to it, keeps on going and going.

Or maybe can’t… But do beware, this will be a big post.

You see, yesterday Old Spice’s Twitter account was taken over by The Man You Could Smell Like from their most recent and popular ads:

And what happened was, for the day, he was replying to tweets or comments with videos on Youtube. And it was awesome!

This is a brilliant campaign, and this kind of interactivity with the character/ad is something that brings a big engagement for the brand.

It all started with a tweet in the morning:

Today could be just like the other 364 days you log into twitter, or maybe the Old Spice man shows up @OldSpice.

Soon after, he replied to a tweet from Attack of the Show’s @kpereira, with this:

How cool is that??

It was followed by a reply to Olympic Medalist Apolo Anton Ohno:

Then a reply to Jason Keath (Founder of @SoFresh):

So far, all the replies were to somewhat influent people on the social internet world. But then started the replies to random people who either tweeted something about the ad or commented on the videos.

This first one was to @GirlLooksSwell:

Then another random commenter:

But then back to a big internet personality, Digg’s founder Kevin Rose:

This is extremely smart: interacting (almost in real time, videos every 5 minutes) going after people with influence to spread further the word, but also giving a lot of joy to anonymous commenters and twitter users.

The result was more than a 100 videos (go here to watch some more), with millions of views spread over all of them, in just a single day!

There are plenty of others noteworthy, and providing us with a rich mythology for this character, but we finish with this one:

She said Yes!

Mr. Tom Dickson, Blendtec founder, is back with another Will It Blend video, this time featuring not a shiny gadget but everybody’s favourite thing to hate during the World Cup: the Vuvuzela!

And again, it’s proving to be a viral hit, with half a million views in a little over 48 hours.

Now if only all Vuvuzelas would get this treatment before entering a stadium!

(via viralblog.com)

What a great way for a skate park and a series of camps to 1) promote themselves and 2) have a lot of fun: building and riding the World’s Largest Skateboard!

Brought by California Skateparks to Camp Woodward PA, this giant skateboard is amazing to look at and it’s the kind of strange things that people like to share.

Proof is one of the most shared videos on Twitter right now, and already had 90.000 views (in 4 days).

Check it out:

It’s not the first time HP had a video go viral – which was not even theirs. It was a student ad.

The same guys are back now with another great one with the same style, and one which is already climbing the viral video charts.

It has now 30.000 views (in 2 days).

Like the previous one, it’s really cool, well made, and low-cost.

Check it out:

Remember that awesome Old Spice ad – The Man Your Man Could Smell Like?

It was the brand’s ad for the Super Bowl space and it was a monster hit, with more than 11 million views.

Well now they’re at it again, with a video that is already a viral hit – Questions – following the same formula.

It had 1.3 million views so far, in just 3 days.

Check it out:

Last week we posted Volkswagen’s new viral video, and mentioned it had similar aspects to a viral campaign they had last year (with the best being the Piano Stairs).

It seems now that video (The Slide) was just one part of this new campaign – Fast Lane – to promote their new Polo GTI, and there are two more videos making the rounds now.

One of them, going viral today, is The Shopping Carts.

It had 177.000 views in 13 days.

The other one, with 290.000 views, is The Elevator:

And if you don’t remember, here’s the first of the campaign that started to go viral last week, The Slide (which already had more than 800.000 views by now):

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What this means is Volkswagen understood the value coming out of their virals, and how to create clever, fun videos.

Remember the Piano Stairs? It was part of a viral strategy by Volkswagen, as you might recall.

Now they’re at it again with something with the same vibe but slight different.

While the Piano Stairs had the fun aspect, but also a behavioral change one, this latest one focuses more on the fun angle. Its tagline is explicit: “Driven by fun”.

It got 300.000 views in a week.

Have a look:


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A few months we had a great ad for the Samsung 3D TV but we were kindly asked to take it down by them, it was not to be unveiled to the public yet.

That video was never seen anywhere again, but a video that is beeing seen a lot this past days is another one for another 3D TV – Sony Bravia.

It features brazillian player Kaka and the timing of the Word Cup is no coincidence.

Had 120.000 views in 5 days. Also, check the equally interesting behind the scenes after.

For now, check the actual ad:

And now the behind the scenes: