Posts Tagged ‘fast lane’
The Volkswagen Viral Strategy – Part II
Posted by Ricardo | Filed under Viral Campaigns
Last week we posted Volkswagen’s new viral video, and mentioned it had similar aspects to a viral campaign they had last year (with the best being the Piano Stairs).
It seems now that video (The Slide) was just one part of this new campaign – Fast Lane – to promote their new Polo GTI, and there [...]
Tags: fast lane, polo, the elevator, the shopping carts, the slide, viral video, volkswagen
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