Posts Tagged ‘marketing mix’

Throwing the viral into the marketing mix

(revisited from our sister site in portuguese language acurvaviral.com)

Most of the times when we think of viral marketing the first thing we think about are viral videos. That makes sense because they’re the most frequent form of virals aswell.
But that’s part only part of the communication part of an integrated marketing strategy. While viral marketing as [...]

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Viral Marketing – Why should you consider it in your marketing mix

Nothing sells a product service better than recommendation from someone you trust. Advocacy is the route that almost all of us will use when determining so many purchases. Take the example of building a conservatory. You have 2 builders. One is straight from the yellow pages the other has been recommended by your brother. Which [...]

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