Posts Tagged ‘polo’
The Volkswagen Viral Strategy – Part II
Posted by Ricardo | Filed under Viral Campaigns
Last week we posted Volkswagen’s new viral video, and mentioned it had similar aspects to a viral campaign they had last year (with the best being the Piano Stairs).
It seems now that video (The Slide) was just one part of this new campaign – Fast Lane – to promote their new Polo GTI, and there [...]
Tags: fast lane, polo, the elevator, the shopping carts, the slide, viral video, volkswagen
Going Viral: The Slide (Volkswagen)
Posted by Ricardo | Filed under Viral Campaigns
Remember the Piano Stairs? It was part of a viral strategy by Volkswagen, as you might recall.
Now they’re at it again with something with the same vibe but slight different.
While the Piano Stairs had the fun aspect, but also a behavioral change one, this latest one focuses more on the fun angle. Its tagline is [...]
Tags: polo, slide, viral video, volkswagen
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