Posts Tagged ‘refresh’
The Pepsi Refresh Project
Posted by Ricardo | Filed under Viral Campaigns
Yesterday we mentioned that Pepsi opted out of the Superbowl ads. That’s a big move that many found strange.
Instead, they had $20 million invested on a crowdsourced project where people can submit ideas to social causes and get funding for them. It’s called the Pepsi Refresh Project.
From a marketing point of view, this can strenghen [...]
Tags: crowdsourcing, pepsi, project, refresh, social, viral video
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