Posts Tagged ‘viral advertising’

Quality, workmanship, time and effort

Posted by admin | Filed under General Commentary, Techniques, Viral Campaigns

Sorry folks I’m away so posts are coming real slow.
BUT.. spotted this
Recent campaign by Royal Philips Electronics to promote the company’s new movie theater-proportioned 21:9 LCD television set. Why do I love this viral.

Well one it is technically difficult. It is a stunning piece of cinematography and as with most short films has a really [...]

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Read more | Comments (View Comments) | May 20, 2009

Flash Mobbing

Posted by admin | Filed under General Commentary, Techniques, Viral Campaigns

Flash mobbing seems to become an increasingly used method of viral advertising. Although to be honest in my view it has quickly lost its appeal. The early users of Flash Mobbing had everything going for them. Effectively a real life WTF. The early flash mobs however (like grand central freeze) weren’t actually advertising anything.
Current attempts [...]

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Read more | Comments (View Comments) | May 7, 2009

The WTF viral factor

Posted by admin | Filed under Techniques, Viral Campaigns

I have mentioned this before but thought it needed some highlighting. There are many factors that will increase your ads chances of going viral. We have talked of these before. For me one of the best is the WTF factor, (what the f**k)
It’s a really simple concept. Simply give your viral something that is either [...]

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Read more | Comments (View Comments) | May 4, 2009

Succesful Viral Advertising Themes – Sex

Posted by admin | Filed under Techniques, Viral Campaigns

Sex
Ok so the oldest trick in the book is to some how sexualise your content. This can be done in a number of ways as you’ll see in the examples below. Done well using sex as a selling tool can rocket your campaign to the viral tipping point quickly. Perhaps you have others I should [...]

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Read more | Comments (View Comments) | Mar 24, 2009

Viral marketing and the BBC (Revisited)

Posted by admin | Filed under Viral Campaigns

I covered the recent experiment by the BBC’s Today program in a previous post. Well they talked about it again today. Has it been a success? In my opinion no.
With a listernship of millions to only have received in the region of 50, 000 views is pretty poor.
A point is made that perhaps the Today [...]

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Read more | Comments (View Comments) | Mar 23, 2009