Posts Tagged ‘volkswagen’

The Volkswagen Viral Strategy – Part II

Posted by Ricardo | Filed under Viral Campaigns

Last week we posted Volkswagen’s new viral video, and mentioned it had similar aspects to a viral campaign they had last year (with the best being the Piano Stairs).
It seems now that video (The Slide) was just one part of this new campaign – Fast Lane – to promote their new Polo GTI, and there [...]

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Read more | Comments (View Comments) | Jun 24, 2010

Going Viral: The Slide (Volkswagen)

Posted by Ricardo | Filed under Viral Campaigns

Remember the Piano Stairs? It was part of a viral strategy by Volkswagen, as you might recall.
Now they’re at it again with something with the same vibe but slight different.
While the Piano Stairs had the fun aspect, but also a behavioral change one, this latest one focuses more on the fun angle. Its tagline is [...]

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Read more | Comments (View Comments) | Jun 18, 2010

Top 5 viral videos today

Posted by Ricardo | Filed under General Commentary

Sometimes, videos go viral, then they stop being shared for a while, and then for some reason, they’re on top of the list again.
And right  now, the top 5 most shared, viral videos on the web, are already on Viral Curve.
So if you missed any of them, here they are, along with the list (in [...]

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Read more | Comments (View Comments) | Oct 30, 2009

The Volkswagen viral strategy

Posted by Ricardo | Filed under Viral Campaigns

Remember that video we posted last week about the piano stairs? Well actually I didn’t realize but this is an initiative of Volkswagen.
The initiative’s goal is to “the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or something [...]

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Read more | Comments (View Comments) | Oct 13, 2009